Clinton Wilson

347-255-8655 | clintonjaywilson@gmail.com | clintonjaywilson.com

Boise, Idaho
 

Marketing Strategy | Content Development | Data Analytics

 

Strategic and creative marketing professional with years of extensive experience. Proven track record

in launching successful multichannel marketing campaigns and leveraging data to optimize campaign performance. Expertise in navigating the complex regulatory landscape of Medicare.

 

Areas of Expertise

 

Project Management | Data Analysis | Marketing Strategies and Operating Procedures | Content Creation | Customer Relationship Management (CRM) | Social Media Engagement | SEO/SEM | Healthcare and Medicare Marketing Compliance | HPMS Utilization | Marketing Plans and Reports | Marketing Automation

​

Technical Skills

 

• OS: Microsoft Windows | Mac

• Software and Tools: Excel | Adobe Creative Suite | WordPress | HootSuite | Google Analytics | Tableau | SEMrush | Marketo | Salesforce Marketing Cloud | Litmus | ReturnPath | Moz Pro | Majestic | Canva | Workfront | RoboHead | Microsoft 365 | Relay (SMS) | Health Plan Management System (HPMS) | 

• Programming: HTML | CSS | SQL

• Social Media Platforms: Facebook | Twitter | Linkedln | Instagram

​

Work Experience

​

Premera Blue Cross, Mountlake Terrace, WA                                                                            May 2023  - January 2025

Marketing Communications Consultant Ill

​

Premera attained a rare error-free Medicare Advantage open enrollment in 2023 by surpassing advertising benchmarks, meeting every deadline, and optimizing the review and approval process.

​

• Managed marketing strategies and created various digital and print collateral for senior markets.

• Led compliance efforts and ensured alignment with all regulatory guidelines for Medicare Advantage and Medicare Supplement programs.

• Drove increased customer engagement and health and wellness awareness with an SMS (text) marketing program strategy and welcome experience.

• Lowered printing costs, streamlined marketing operations and materials, and implemented a review process that was easy for stakeholders to onboard and navigate.

 

Blue Cross of Idaho, Boise, ID                                                                                                                June 2017 - May 2023

Digital Marketing Specialist Il

​

Led marketing and compliance efforts in the workgroup that launched the SMS (text) marketing program.

• Managed end-to-end execution of digital marketing initiatives, SMS campaigns, email marketing, and social media strategies.

• Eliminated compliance risks by ensuring all communications adhered to state and federal regulations.

• Increased brand visibility and customer satisfaction scores through marketing support materials and member engagement initiatives.

• Advanced through multiple roles in Marketing and Communications during tenure, demonstrating strong adaptability and collaboration skills.

​

Independent Contractor, Boise, ID                                                                                       January 2014 - December 2017

Marketing Manager and Specialist

​

Improved and enhanced online visibility, reputation, and Google search rankings for small businesses in various industries (law firms, behavioral health providers). Offered comprehensive digital marketing services, including SEO audits, content innovation (blog and social media posts and video), and brand and reputation management.

 

Page One Power, Boise ID                                                                                                        March 2015 - September 2016

SEO Specialist

​

Increased online visibility and Google search rankings for diverse clients and developed site content and reputation management solutions.

​

• Drove increased online traffic and customer engagement through tailored SEO campaigns and strategic content development initiatives.

• Created SEO keyword research and competitor analysis reports for clients.

• Managed social media content strategy for various clients.

• Wrote and published online articles and blog posts promoting clients’ businesses and improving their Google search rankings.

 

Penguin Random House, New York, NY                                                                             March 1999 - September 2014

Online Marketing Manager, Customer Retention Manager,
Producer, Associate Publicist
 

Increased subscriber engagement and expanded strategic partnerships through our customer and B2B email marketing campaigns optimized through tactics like list segmentation, personalization, and A/B testing.
 

• Managed CRM systems and analyzed metrics to optimize campaign performance and inform our email marketing strategy.

• Strengthened brand visibility and increased audience engagement through social media initiatives and advertising.

• Produced original multimedia content in collaboration with authors and key business partners.

• Evaluated email metrics and produced monthly reports. Programmed and triggered email distributions and conducted A/B testing.

• Trained marketing managers in email best practices and design. Attended newsletter conferences in New York City and San Francisco.

• Facilitated weekly social media meetings and monthly marketing discussions with department heads. Developed online social media initiatives with Facebook, Twitter, BuzzFeed, Pinterest, and book publishing partners. 

• Wrote press releases and media pitches to secure national media appearances and book tours for bestselling authors.

 

Education

 

Bachelor of Arts (BA) in English Literature

College of Idaho, Caldwell, ID

 

Honors and Awards

 

• Recognized for excellence in video production and storytelling at Penguin Random House.

• Exhibited artwork at group shows in NYC and Prague.

• Actively involved in community service initiatives, volunteering at local food banks (Idaho Food Bank, Bowery Mission) and cultural organizations (Opera Idaho).